Your Europe is a European Commission website that contains advice on the citizens' rights, life, work and travel in the EU.
The idea is to make the website a reference point for the European citizens, providing them with the most updated information regarding all aspects of their everyday life.
Your Europe is a European Commission website that brings practical help and advice to EU citizens rights, life, work and travel.
The idea is to consolidate the website as a reference point for the European citizens showing the most updated information, regarding all different aspects of everyday life.
Your Europe contained a lot of articles divided into many categories. The analytics of the metrics of the website demonstrated that the information architecture was not clear enough and the users had difficulties finding the precise information they were looking for. In addition, the algorithm of suggested articles was not accurate.
While many competitors were taken into account, only "nomeparo.eu" and "ec.europa.eu" appeared to follow a path similar to our client's website, due to comparability of the content and the manner of displaying the information.
As compared to the competitors, the client’s keywords were aligned with the google searches made by users.
Most of the competitors had a more specific user profile while our client had a bigger spectrum of users.
Most of the competitors were focused on a specific topic such as job search, travel documentation or civil rights.
We passed a Heuristic test to validate the usability on the actual website and find real problems to be solved.
The checklist used was “Heuristic Evaluation on Mobile Interfaces: A New Checklist. Rosa Yáñez Gómez, Daniel Cascado Caballero, and José- Luis Sevillano”.
During the testing, we used 3 profiles for the evaluation.
More than 100 hypotheses were found that were classified by frequency, impact and persistence.
With real users, we did a guerrilla test using an NPS (Net-promoter Score) to check if the findings were aligned with the users expectations.
The process included a tree test and a card sorting with users, who categorized the content based on the searchability of the topics. Some categories and sub-categories were confusing. In order to improve the search engine, some categories were deleted and the content was reorganized based on a more natural context.
During the process, we spotted opportunities to include new sections such as a bookmark page, a user profile section and a whole newsletter section that let the users keep updated for specific topics.
With the personas already created and the categories mapped, it was time to create a journey map to identify pain points but also new opportunities.
First, we created some low fidelity wireframes to include all the existing content, followed by the design of the new sections described above.
To evaluate all the changes created, we tested the new structure and content with a high fidelity prototype.
The test included two tasks with five questions each to be answered by the users. Based on Don Norman checklist, five questions should be enough to get useful insights.
The results were positive, and almost all the users completed the tasks, evaluating very positively the new inclusions added to the website.
GET IN TOUCH
If you would like to know more or just chat feel free to send email or contact me in any social media profiles.